Born in the West of Scotland, David Purves moved to London in 1985 to attend its world prestigious fashion schools. His path quickly led him to join the team of John Galliano, becoming his assistant in the 90s. His artistic career continued in Helmut Lang’s ateliers.

In 1995, with a true Haute-Couture know-how, experience and expertise in traditional craftsmanship and genuine passion, David launched his own brand of entirely made-to-measure wedding dresses.

He first set up an atelier-showroom in the heart of Montparnasse, Paris. A few years later, he opened our shop Rue de Fleurus, just by the Luxembourg Gardens, where you can discover our work today.

Of course, David chose to combine British elegance with French style in his designs. Remaining true to the Haute-Couture tradition, he selects the finest French fabrics (silk from Lyon, Calais lace, Saint-Etienne passementeries…) for his silhouettes.


Located in the heart of the Left Bank, in the 6th arrondissement of Paris, our Atelier is only a few steps from the Luxembourg Gardens. Our designer David Purves advises each customer on the creation of her made-to-measure gown, by appointment only.

Choosing to keep all our production in the heart of Paris means ensuring irreproachable quality. All dresses are made on site by our team. Rolls of silk, Calais lace and ribbons are on hand to be sculpted, folded and pinned to the next creation.


We are committed to preserving French Haute-Couture savoir-faire. Many techniques are used on a daily basis: pattern lines tracing to your measurements, delicate cutting in the lace and meticulously hand-embroidering each dress, molding fabric with needles … right up to the final touch: the designer’s hand-embroidered signature.

Craftsmanship is history and experience. That of the designer, but also of those who create the fabrics we use.

English tulle, plain or feathered, is used to create incredible skirts. Refined Calais lace, light and delicate, is reworked by hand. These two main materials are complemented by flowing satins, delicate muslins and feminine taffetas…